MORCHEM International Sales Meeting 2026 in Alcalá de Henares
The International Sales Meeting 2026 was held at the Parador of Alcalá de Henares and was a resounding success. The meeting brought together out worldwide sales team, providing an excellent opportunity for knowledge sharing, collaboration, and strategic planning.
Day One: Strategic Outlook, Market Overview and Expert Conference
The opening day of the conference began with an overview of the Strategic Plan 2030, reinforcing the organization’s commitment to sustainable growth, innovation, and data-driven decision-making. It laid a solid foundation for advancing competitiveness, accelerating sustainability efforts, and anticipating industry changes. This was followed by a comprehensive summary of all market areas, giving attendees a solid understanding of the current landscape.
The day continued with a highly engaging conference delivered by Anja Holthoff-Schlegel, Director of Statistics & Market Analysis at the Flexible Packaging Europe Association. Her insights offered valuable perspectives on the latest trends and data within the flexible packaging sector.
Day Two: Practical Application and Advanced Training
The second day’s agenda focused on a practical session centred around M365, with particular emphasis on the use of ‘Copilot’. This hands-on approach enabled participants to deepen their understanding and application of the platform’s features. Subsequently, attendees benefited from the ‘Master Class Commercial’ – a specialised training session conducted by Dr. Iñigo Gallo, Marketing Professor at the IESE Business School, further enhancing their commercial acumen.
Day Three: Strategic Wrap-Up and Innovation
The third and final day offered a thorough wrap-up, covering vital topics such as competition and market studies, quality highlights, new product developments, and innovation. This concluding session ensured that all participants left with a clear understanding of the current competitive environment and the latest advancements in product and quality.
Networking and Team Building
Beyond the formal meetings and work sessions, the team enjoyed evening dinners in a relaxed setting, offering a welcome break and an opportunity to strengthen relationships and foster camaraderie outside the work environment.
Conclusion
Overall, the 2026 International Sales Meeting achieved its objectives by delivering valuable insights, practical training, and fostering innovation and collaboration within the team, resulting in a highly successful event.
